The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul Cheek is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing on the 15 tactics outlined in his latest book, “Disciplined Entrepreneurship Startup Tactics.” Key Takeaways In this episode you’ll learn:

• The importance of structured goal setting
• a disciplined approach to business for today’s entrepenurs
• Market testing for product validation
• Effective marketing and sales tactics, and strategies for overcoming fear and uncertainty. By implementing these tactics, aspiring entrepreneurs can navigate the challenges of entrepreneurship ...
  
  Read More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Wetzler. Jeff Wetzler, co-CEO of Transcend, is on a mission to transform learning opportunities by blending leadership experiences from business and education. With a quarter-century quest under his belt, he’s pioneered innovative approaches to leadership. His latest endeavor revolves around tapping into the hidden wisdom of those around us, exploring unexpected breakthroughs in leadership and life. In this conversation, Jeff unpacks the ASK approach, a framework designed to elevate organizational communication for deeper insights. Key Takeaways Jeff Wetzler, co-CEO of Transcend, introduces the ASK approach, a framework aimed at elevating organizational communication for deeper insights. By fostering curiosity, creating safe spaces, posing quality questions, listening ...

Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content, even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis. AI and machine learning algorithms are very good at spotting trends in large data sets. As we marketers lose some of our most useful data tools, AI and machine learning can help us pick up the pieces. Here’s the current state of generative AI for marketing data, and how it looks to evolve in the near ...

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she’s boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients’ net profit monthly so they can focus on growth. She shares her wisdom as a published author of “The Hands-Off CEO: Triple Your Fees and Profitably Scale an Exceptional Consulting Agency that Grows Without You” and host of the Hands-Off CEO Podcast, helping consulting agencies triple fees and ...

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. And the ease of putting out a podcast can hide how difficult it can be to make a good podcast, one that people will be compelled to listen to. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Here’s what we’ve learned about B2B podcasting: Let’s start with the easiest question first: What is a podcast? A podcast refers to a series of recordings that are organized in an RSS feed, listed in public ...

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. We discuss the intricate balance between leveraging AI technology and harnessing human expertise to create authentic content ...