The Silent Power of Entrepreneurial Self-Exploration
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. Rob is the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap. He is also the author of donothing, host of the Do Nothing retreat, and host of the Leading with Genuine Care podcast. From selling Blow pops in high school to building successful businesses, through his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey. Co-authored with Gino Wickman “Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom” ...
My Wife’s Nutritionist Gets Better Sales Than You — Here’s Why.
Opinions expressed by Entrepreneur contributors are their own. Recently, my wife hired a nutritionist to help her get healthy and improve her diet. My wife is not easily swayed, and she likes to weigh potential outcomes and consequences before committing to a course of action. So, I asked my wife why she had hired one nutritionist and not the several others she had interviewed.She said there were two main reasons: she felt heard, and the nutritionist followed up.Know what your customer wantsThe nutritionists my wife didn't choose seemed to be selling her something she didn't want. She felt it was like she was going to a painter to help her paint her house, but they kept wanting to do landscaping. The other nutritionists were nice ...
More Than a Trend — 5 Crucial Ways This Untapped Service is Changing Marketing
Opinions expressed by Entrepreneur contributors are their own. The SaaS industry is constantly evolving, making it imperative for digital marketing entities and enthusiasts to ride the wave of the latest trends. It's a business ecosystem that self-develops, expanding annually — in 2023, the SaaS market boasted a valuation of around 197 billion U.S. dollars, projected to surge to a whopping $232 billion by 2024. Meanwhile, the global cloud computing market is on the brink of crossing the $1 trillion mark by 2025. With figures of such magnitude, you can imagine how competitive this industry will be.Therefore, in 2024, the strategic focus should be developing marketing strategies using SaaS products to distinguish yourself from competitors and secure a larger market share by attracting potential customers. Let's ...
How Augmented Reality Is Transforming the Marketing Landscape — and How Your Business Can Leverage It Effectively
Opinions expressed by Entrepreneur contributors are their own. In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We've witnessed a huge jump in the development of AI. And all this against the backdrop of a real race in the development and launch of devices for AR and VR — and not without reason. At CES 2024, one of the central theme words was "spatial."So, immersive technology is already here. It is no longer foreseen for the future; it is a current reality. The era of neural networks and metaverses, spatial computing, AR glasses and the use of VR to fully immerse ourselves in new spaces ...
What Makes a B2B SEO Content Strategy Unique?
TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this ...
4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance It’s Ethical Implications
Opinions expressed by Entrepreneur contributors are their own. Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about ethics, transparency and establishing trust with customers.In our current landscape, AI is rapidly expanding the depth and specificity of targeted advertising in several key ways:1. Advanced analysis of consumer dataAs marketers, we have observed a huge shift in online advertising dynamics. We are no longer limited to simple demographics; instead, we can use artificial intelligence to delve into the complexities of consumer behavior. With access to massive amounts of data, AI advertising platforms methodically profile individual tastes, ...