The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she’s boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients’ net profit monthly so they can focus on growth. She shares her wisdom as a published author of “The Hands-Off CEO: Triple Your Fees and Profitably Scale an Exceptional Consulting Agency that Grows Without You” and host of the Hands-Off CEO Podcast, helping consulting agencies triple fees and ...

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. And the ease of putting out a podcast can hide how difficult it can be to make a good podcast, one that people will be compelled to listen to. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Here’s what we’ve learned about B2B podcasting: Let’s start with the easiest question first: What is a podcast? A podcast refers to a series of recordings that are organized in an RSS feed, listed in public ...

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. We discuss the intricate balance between leveraging AI technology and harnessing human expertise to create authentic content ...

At its recent B2Believe Conference, LinkedIn announced LinkedIn Connected TV (CTV), a new product offering that will allow B2B marketers to tap into audiences off-platform, and onto the big screen at home. With notable CTV publishers on board – including Roku, Samsung, and NBCUniversal – clients can now utilize LinkedIn’s campaign manager to purchase streaming ads. But that’s not all. The news came in tandem with a new partnership with NBCUniversal to introduce LinkedIn Premiere, a new managed offering in Campaign Manager that helps you target decision-makers in the United States across NBCUniversal’s premium streaming content on CTV. While the news is exciting – most marketers will likely have the same questions: Is LinkedIn Connected TV a viable product for our marketing strategy? What are ...

Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? You’re not alone. Many businesses reach a point where the usual approaches no longer produce the desired results and everything they try just falls flat or I believe the technical term is “meh”. This is where hiring a fractional CMO can make a significant difference. As the founder of Duct Tape Marketing, I’ve spent 30 years helping small and medium-sized businesses achieve their goals through effective marketing strategies and our Fractional CMO+ approach. My passion for empowering entrepreneurs has led me to publish best-selling books, host a popular podcast, and share insights with thousands at conferences worldwide. The Duct Tape Marketing System, born out of my desire to solve ...

Opinions expressed by Entrepreneur contributors are their own. Climbing the Search Engine Results Page ranking requires sophisticated SEO practices, including link building — the process of acquiring inbound links or attracting other websites to link to your content. If done right, it is a powerful growth strategy that can propel web pages' visibility and authority.When sites link to your content, they direct traffic your way, which is, of course, essential for discoverability and exposure, especially if a site is newly made. Perhaps even more importantly, backlinks' quality and quantity are among Google's most important ranking factors, as well as determinants of a site's domain authority. Put simply, a site will never perform well SEO-wise unless its' managers strive for successful link-building.Here are some effective techniques ...